One such innovation was the "Thermo-Panel", a strong, lightweight sidewall that was a characteristic of Winnebago products. To improve quality, Winnebago Industries manufactured furniture and other components designed specifically for its travel trailers. In 1960, the name of the company was changed to Winnebago Industries. Surviving a rough beginning, the entire operation was purchased by five Midwesterners, with Hanson serving as president. At the time, the town, located in Winnebago County, Iowa, was undergoing an economic downturn, so Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory in a bid to revive the local economy. The company was founded by Forest City, Iowa businessman John K. During the 1970s and 1980s, Winnebago Industries depended on Native American history and traditions in naming their products, for example "Chieftain" and "Brave." They also used Native American iconography and patterns in their designs and period advertisements. The county is named after the Native American tribe who have historically lived in the area. The company is named after Winnebago County, Iowa, where it used to be headquartered. Winnebago has also manufactured light-to-medium utility vehicles as well as other products. In 2018, the company expanded into motorboat manufacturing with the acquisition of Chris-Craft Corporation. is an American manufacturer of motorhomes, a type of recreational vehicle (RV), in the United States.
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